The Increase in ICMS in São Paulo, the "tax euphemisms" and the unconstitutionality of State Decree 65,253/2020 Euphemism is an "expression that attenuates an unpleasant, crude or indecent idea" (Dicionário Houaiss da Língua Portuguesa, 2001). And a good example in tax matters is the "complementation of the ICMS rate" for some sectors of the economy, [...].